Viral Video Style: A Closer Look at Viral Videos on YouTube

By Lu Jiang, Yajie Miao, Yezhou Yang, Zhenzhong Lan, Alexander G. Hauptmann. 2014

79 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Statistical and Nonlinear Physics

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In Marketing

1. Paul Covington

Citations in the corpus

• Deep Neural Networks for YouTube Recommendations (2016, background): “In addition to the first-order effect of simply recommending new videos that users want to watch, there is a critical secondary phenomenon of bootstrapping and propagating viral content [11].”