The effect of ad rank on the performance of keyword advertising campaigns
By Bernard Jim Jansen, Zhe Liu, Zach Simon. 2013
46 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science, Strategy and Management
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Citations in the corpus
- How algorithmic confounding in recommendation systems increases homogeneity and decreases utility (2017, background): “8 , which approximates observed eects of rank on click-through rate [27]; our results held for other choices of f .”