SMEs and Marketing: A Systematic Literature Review

By R. Bocconcelli, M. Cioppi, F. Fortezza, B. Francioni, A. Pagano, Elisabetta Savelli, Simone Splendiani. 2018

186 citations recorded by the source corpus.

Subfields: Business and International Management, Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0aaaa378126fef24883f9d214e186af7b8c8503d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. N. Zahoor
2. Omar Al‐Tabbaa
3. Zaheer Khan
4. G. Wood

In Management of Technology and Innovation

1. N. Zahoor
2. Maria Chiara Demartini
3. Omar Al‐Tabbaa
4. Valentina Beretta
5. Zaheer Khan
6. G. Wood

In Strategy and Management

1. N. Zahoor
2. Maria Chiara Demartini
3. Omar Al‐Tabbaa
4. Valentina Beretta
5. Zaheer Khan
6. G. Wood

Citations in the corpus

• Intellectual capital and SMEs’ performance: A structured literature review (2019, background): “Finally, despite nontrivial differences between large firms and SMEs (Bocconcelli et al., 2018; Greiner, 1998; Haltiwanger et al., 2013; Hudson et al., 2001; Shrader et al., 1989; SMEAR, 2012; Welsh et al., 1982), only a few studies have attempted to explore and unpack how firm size affects…”
• Collaboration and Internationalization of SMEs: Insights and Recommendations from a Systematic Review (2020, background): “However, it is notable that no unified scientific definition exists of the precise constitution of an SME (Bocconcelli et al. 2018; Motwani et al. 2006).”