Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models

By Xiaoyan Xing, L. Chalip. 2006

211 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007, background): “Destination Image (DI), Sport Event Image (SEI), and Behaviour Events and destinations may influence each others’ imagery based on theoretical approaches that examine the image transfer concept (e.g. Gwinner, 1997; Gwinner & Eaton, 1999; Xing & Chalip, 2006).”
Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics (2016, background): “At the same time, events can have a positive impact on destination perceptions (McCartney, 2005; Xing & Chalip, 2006) especially when there is a good strategic fit between the event and the destination (Jago, Chalip, Brown, Mules & Shameem, 2003) with the potential for both to benefit from the…”
Destination Image: A Meta-Analysis of 2000–2007 Research (2010, methodology): “Eleven studies used imagery primarily as visual stimuli to elicit perceived DIs from respondents ( Andsager & Drzewiecka, 2002 ; Dewar, Li, & Davis, 2007 ; Hem & Iversen, 2004 ; Jacobsen & Dann, 2003 ; MacKay & Couldwell, 2004 ; MacKay & Fesenmaier, 2000 ; Prebensen, 2007 ; Prentice, 2004 ; ”