Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations

By Les Dolega, M. Pavlis, A. Singleton. 2016

133 citations recorded by the source corpus.

There is a legacy of research aiming to conceptualise and empirically estimate retail store catchment areas, however, a dearth that frames such considerations within the context of retail agglomerations and their position within regional or national networks. As a result, this paper provides an extension to single store or shopping centre retail catchment estimation techniques, and presents an empirically specified and tested production constrained model for a national network of retail centres in the UK. Our model takes into account the spatial interactions between potential customers and a hierarchical network of retail centres to estimate patronage probabilities and catchment extents. The model is tested for a large metropolitan area vis-a-vis real world shopping flows recorded through a survey of shoppers. Finally, we present an open source software tool for custom model fitting, and discuss a range of theoretical and empirical challenges that such a model presents.

Subfields: Building and Construction, Marketing, Transportation

View Paper: https://www.semanticscholar.org/paper/099ca7b52fefb0bfa551d659748995fef3f0fef1