Quasi-Trial Experiences through Sensory Information on Destination Web Sites
By Woojin Lee, Ulrike Gretzel, R. Law. 2010
91 citations recorded by the source corpus.
Subfields: Marketing, Sensory Systems, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/08527a689a3bf0f5d8fef584e3f3379a2c1d2f6f
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Citations in the corpus
- Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination (2021, background): “Additionally, previous research has outlined that increased sensory information can have a positive effect on consumers’ attitudes and behaviors (Meert, Pandelaere, and Patrick 2014; Lee, Gretzel, and Law 2010; Krishna and Schwarz 2014).”
- Customer experience in tourism: A review of definitions, components, and measurements (2020, background): “14 Another group of antecedents are related to the brand including price, promotion, quality, atmospherics, servicescape, socialscape, authenticity, online setting, employee characteristics and co-creation opportunities such as self-service settings (Adhikari & Bhattacharya, 2016; Axelsen & Swan, 20”