Prosocial consumer behavior
By Deborah A. Small, Cynthia Cryder. 2016
101 citations recorded by the source corpus.
Subfields: Information Systems and Management, Safety Research, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/07a79e0d124ac4df62f7458e817ca5ecb6cf82cd
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In Information Systems and Management
In Safety Research
In Sociology and Political Science
Citations in the corpus
- Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion (2019, methodology): “Next, participants were told that the main tasks of the study had ended and were presented with a donation paradigm adapted from Barasch, Berman, and Small (2016).”