Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach

By Moonkyu Lee, Y. Lou. 2011

156 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/072cd6bda5dd899ee7995c04234998c4c5642a8f