Name Recognition and Candidate Support

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Interpersonal trust and welfare state support (2015, background): “…i.e. if the mechanism linking trust to welfare support is related to expectations regarding others’ misconduct dealing with public goods, then the introduction of Misbehaviouri,j will reduce the explanatory power of trust in equation (1) (Baron and Kenny, 1986; Kam and Zechmeister, 2013).”
Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments (2014, background): “…of repeated exposure to even subtle messages (e.g., Zajnoc 1968; Atkin and Heald 1976; Bargh et al. 1992; Lodge et al. 1995; Grimmer et al. 2012; Kam and Zechmeister 2013), and the special potency of messages that are not at odds with prior beliefs or values (e.g., Zaller 1996; Taber and Lodge…”
Politician Family Networks and Electoral Outcomes: Evidence from the Philippines (2017, background): “In Table 10 we explore this 51There is indeed evidence that voters are more likely to vote for candidates from well-known families and that family names function as a “brand” that voters can identify (see, e.g., Kam and Zechmeister, 2013).”