Why rumors spread so quickly in social networks

340 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Dynamics of information diffusion and its applications on complex networks (2016, background): “2 million members within only eight rounds of communication [78].”
Clique Gossiping (2017, background): “Today, gossip processes are natural models for interpersonal interactions and opinion evolutions in social networks [11]; distributed systems running gossip protocols have been developed to realize in-network control [12], filtering [13], signal processing [14], and computation [15], [16].”
False Information on Web and Social Media: A Survey (2018, background): “[23] on realistic spread of simple rumors, on several graphs having the structure of existing large social networks, showed that even a rumor started by a random node on average reaches 45.”
How Twitter is Changing the Nature of Financial News Discovery (2016, background): “How and why rumors spread on Twitter has been the subject of several studies [34, 26, 12].”
The spread of true and false news online (2018, background): “Some work develops theoretical models of rumor diffusion [37, 38, 39, 40], or methods for rumor detection [41, 42, 43, 44], credibility evaluation [45] or interventions to curtail the spread of rumors [46, 47, 48].”