Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory

By S. Hunt. 2014

171 citations recorded by the source corpus.

Subfields: Information Systems and Management, Management of Technology and Innovation

View Paper: https://www.semanticscholar.org/paper/05d63ad6c62fa656e87babf9d3de0dd0dcf85a8a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Joseph F. Hair
2. Morgan P. Miles
3. Paul Harrigan
4. Gemma K. Lewis
5. R. Lord
6. W. Gardner
7. Audrey Gilmore
8. R. Liden

In Management of Technology and Innovation

1. Audrey Gilmore
2. Morgan P. Miles
3. Paul Harrigan
4. Gemma K. Lewis
5. R. Lord
6. Joseph F. Hair
7. Stephen Louis Vargo
8. R. Liden

Citations in the corpus

• A Network Analysis of Leadership Theory (2016, background): “A complementary philosophy of science perspective is offered by Shelby Hunt (1983, 2010), who notes that as a theory becomes more “general” and inclusive in describing focal phenomena, a wider array of constructs pertaining to the phenomena are integrated into the theory.”
• Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations (2017, background): “Recall philosophically that explanation begets prediction but not vice versa (Hunt 2010).”
• Exploring entrepreneurial marketing (2015, methodology): “(Hunt, 2010).”
• A Systems Perspective on Markets: Toward a Research Agenda (2017, background): “Most traditional conceptualizations concern interrelated set of concepts and models that support explanation and prediction (see e.g., Hunt, 2010).”