The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption

By Lamberto Zollo. Journal of Business Ethics, 2020

86 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Information Systems and Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/04d4acb95572caef3a5afc9892f44829593bf297