The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion

By Tom Reichert, S. Heckler, Sally Jackson. 2001

276 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/048ed2486f01ede52320bcf60236240cfbf8ea75

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Andrea M. Duke
2. Kimberly L. Bissell

In Sociology and Political Science

1. Andrea M. Duke
2. Kimberly L. Bissell

Citations in the corpus

• Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women's Beach Volleyball During the 2004 Summer Olympics (2007, background): “Such sex appeal is the basic foundation for advertising, defined as a persuasive appeal that contains sexual information integrated with the overall message (Reichert, Heckler, and Jackson, 2001).”