Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence

By Feng Yang, Jing Tang, Jinqi Men, Xiabing Zheng. 2021

214 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/042ecdc0a95e450bfc7ebe8f4694fec8e0af0983