Positional spending and status seeking in rural China

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Will GDP Growth Increase Happiness in Developing Countries? (2011, result): “This is consistent with the results in Brown et al. (2010), who do not measure well-being directly, but instead appeal to the literature that has analyzed conspicuous consumption in developing countries.”
The Competitive Saving Motive: Evidence from Rising Sex Ratios and Savings Rates in China (2009, background): “Brown, Bulte, and Zhang (2011) show that families of a groom expend more on both the wedding ceremony and the bride price over time, while the families of a bride do not.”
Attitudes to Income Inequality: Experimental and Survey Evidence (2014, result): “Of course, comparisons need not be restricted to income and may well refer to comparisons of consumption, as initially suggested by Veblen (1949) and demonstrated empirically by, among others, Bloch et al. (2004), Brown et al. (2011), and Heffetz (2011).”