Striving for bodily perfection? An exploration of the drive for muscularity in Canadian men.

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Self-Objectification, Self-Esteem, and Gender: Testing a Moderated Mediation Model (2010, background): “Objectification theory, therefore, might provide a theoretical framework for understanding how men might come to self-objectify, and what the potential outcomes might be (see also Morrison et al. 2003; Strelan and Hargreaves 2005).”
Media images of men: Trends and consequences of body conceptualization. (2007, background): “Whereas men have historically viewed their bodies in terms of instrumentality, researchers such as Morrison et al. (2003) contend that there has been a shift toward viewing the male body as decorative.”
Social comparison as a predictor of body dissatisfaction: A meta-analytic review. (2009, background): “…Morrison (1999) Females 778 Female 16.4 Student Experimental Measured Images 1.155 Males 765 Male 16.5 Student Experimental Measured Images 0.847 Morrison et al. (2003) 310 Male 23.2 Student Correlational Measured Unspecified 1.805 Morrison et al. (2004) Females 778 Female 16.4 Student…”