Marketing Schools
By C. Lubienski. 2007
151 citations recorded by the source corpus.
Subfields: Education
View Paper: https://www.semanticscholar.org/paper/00740827d0e8f8198c5e90a6a84b20d29de917a4
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In Education
Citations in the corpus
- “Every Kid Is Money” (2015, background): “Schools may also respond to competition by engaging in promotional activities, such as marketing (Gewirtz, Ball, & Bowe, 1995; Lubienski, 2007), or they might select, recruit, and discipline students to shape their student bodies, what Jennings (2010) calls “schools’ choice.””